PANEL 5 - PMC x Association of Independent Promoters (AIP) presents:: Live Music Strategies & The State of Global Touring in 2026

Co-presented with Association of Independent Promoters (AIP), this panel explores the evolving landscape of live touring, from grassroots shows to international festival stages.

This panel will examine the key challenges and opportunities facing artists on the road today—rising costs, shifting audience behaviours, and the growing importance of data-driven decision making—while offering practical guidance on how to build and scale a touring strategy. Speakers will discuss how to identify the right markets, plan tours that make both creative and financial sense, and leverage live performance as a core driver of career growth. The conversation will also dive into how artists and managers can find and work with the right booking agents, promoters, and partners at each stage of their journey, providing a clear roadmap for navigating the global touring circuit.

PANEL SPEAKERS

HOST
Announcing soon

PANELISTS
Announcing soon

TIME

11:00 – 12:00
50 mins panel / 10 mins Q&A
FRIDAY 24th APRIL : DAY 2

Venue

Solent University: Palmerston Lecture Theatre (The Spark Building)